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As the stakes of professional sport have grown, so has the time and money invested in youth development. Modern professional team sports now scout the best talent from as young as 6 years old, supporting them with strength and conditioning, technical development, education, meals, and, in some cases, housing, in the hope of increasing their probability of becoming a professional athlete and making a return on their investment. The role of a physical performance coach prioriti

We go by many titles nowadays – sport scientist, strength and conditioning coach, athletic trainer, physical performance coach or fitness coach – but our journeys are often very similar; undergraduates, internships, accreditations, an unhealthy number of Excel programmes open at once, and eventually, a foot in the door of elite sport. It is a journey practitioners should be proud of. After four years as a professional sport scientist, I can’t help but reflect on my time in fo

In short: yes. Yes, it does. The title is intentionally provocative because, at face value, the answer appears straightforward. Researchers dedicate entire careers to investigating training strategies that maximise adaptation, while coaches and athletes apply these methods in pursuit of marginal gains that can meaningfully influence performance — and in many cases, livelihoods. Of course, training optimally matters. Thanks to social media, it has never been easier to see what

While world-class practitioners and academics strive to optimise training methodologies to reduce the likelihood of injury, they are inevitable in high-performance sport. In some cases, despite enormous progressions in technology, research and training, some injuries are on the rise within team sports (Ekstrand et al., 2022). Central to so many rehabilitation processes within elite environments, are objective markers; we've seen a shift away from "time-based" rehab, to "crite